Racked LA explains it the best:

If you’ve ever wanted to see a bunch of buff guys in bondage gear and Hello Kitty masks perform highly sexualized modern dance, then the Hello Kitty for M.A.C. ad above is probably for you. There was a time when we thought maybe M.A.C. didn’t realize quite how bizarre their Hello Kitty collab had turned out, but around minute 1:35, when the stick-thin Alice in Wonderland figure follows a black cat into a pink foam replica of her own cervix, we changed out minds. They’re definitely in on the joke, and we can only assume the target audience is drag queens.

Although I think the background music should be “Please Don’t Stop The Music” for a little bit more pizazz.


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